As a novice SEO practitioner, it can be challenging to know where to begin. There are so many tools and tactics available that it’s easy to be overwhelmed.
Focusing on one tactic at a time is one of the best pieces of advice I can give – method-hopping can backfire in the long run! Link building is complex and for beginners, the following is so important.
1. Focus on content
Content that’s link-worthy will bring in better links. This means creating resources that your audience and other websites want to link back to, such as:
One proven strategy to increase links is through the Skyscraper Method – finding existing resources with many links (or the top spot in search), and producing even more comprehensive pieces that answer all their queries. This technique is known as Skyscraper SEO and can help generate many quality backlinks to your site.
By creating infographics that people will want to link back to, another great way is creating awesome infographics that people want to link to. Furthermore, reaching out to sites with broken links and asking them to replace them with your resource is another effective strategy for increasing long-term natural links – just ensure no unscrupulous methods such as buying links (which goes against Google guidelines) are employed!
2. Don’t worry about anchor text
Beginner SEOs often make the mistake of trying to control how other websites link back to them, instead focusing on building high-quality links from authoritative sites within your industry that offer high-quality pillow links – this will ensure Google understands your content while decreasing your risk of manual action penalties from over-optimized backlinks.
Search engines could interpret any attempt to manage anchor text used by other websites as a manipulative strategy and punish your site accordingly. Instead, let other website owners decide how they reference your content, allowing the ratios to naturally evolve with time.
As long as they’re hidden deep within your domain, having some low-authority backlinks in your overall link profile is fine – as long as they make your site appear trustworthy and natural to Google and help rank well in the search results. Just try not to accumulate too many such backlinks from unrelated websites!
3. Don’t overdo it
Falling into the trap of overdoing it with any one strategy can lead to overdoing it with everything and negatively affecting your website in the future.
To avoid this pitfall, it is wise to experiment with different link building strategies in order to produce more natural link profiles. By switching up your methods and trying new techniques regularly, this will allow for more natural link growth profiles.
Try to secure links from relevant websites. For instance, if your website focuses on organic gardening, linking out from tech gadget websites won’t add much value and could dilute your overall backlink profile.
Another key consideration is website authority. While search engines maintain that their exact criteria remain secret, it is well known that high-authority sites tend to pass more link equity onto lower authority sites than would a low authority site. When seeking links for your site, prioritizing relevancy before considering authority (but don’t overdo this approach as too much may appear spammy and lead to undesirable results).
4. Don’t be afraid to fail
Link building can be a difficult task when it comes to SEO. This may be due to their perceptions about its complexity or fear of search engine penalties; but inexperience can also play a part. Jargon-filled fields like link building may be daunting for those unfamiliar with its practice; as can its various techniques such as guest posts or anchor text manipulation that alienate newcomers.
So it is essential that when building links, one doesn’t fear failure. While new tactics may take time to bear fruit – that’s OK; that will give you the opportunity to learn from mistakes and create more effective approaches in future.
Overall, these simple tips can make all the difference for your digital marketing efforts. Avoiding common link building errors will allow you to achieve success through digital strategies.
